I noticed a new channel on my cable this week, Cheddar. It came out of Buzz Feed and was recently purchased by Altice, which owns Optimum Cable. I guess that's why I'm seeing it on my Optimum service. It is also on YouTube.
What is Cheddar? It appears to be a business oriented channel with millennial aged hostesses. The YouTube has mini documentaries on topics like "Why does New York City smell?" Apparently the absence of alleys has a lot to do with it.
Is it worth looking into? I dunno. It looks like it is an attempt to reach a business oriented audience that is youngish, perhaps people who have invested in the market while living in Mom's basement. I will have to watch more of it before I come to a definitive answer.
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